A possibly life-changing dinner conversation about psychographics in politics

similar words from word2vec

In 2014 I had already tried and failed at buidling a company  aimed at providing psychographic targeting for the advertising industry. Later that year, thoigh, I arranged a dinner together with my friend Maria at her home to discuss an application of psychographics within the political domain. This was a new twist of the same old ideas in the main project I called Mindalyzer, that I’d been working on for many years.  By the turn of events lately I now conclude that the science community involved in psychological stage theories must produce free annotated datasets and artist, intellectuals and politial activists in the metamodern movement are the most likely people to get it and put it to good use. Read on for the full story of how I reached this conclusion. Fortsätt läsa ”A possibly life-changing dinner conversation about psychographics in politics”

Kan man förutsäga Myers-Briggs personlighetstyp från bloggtexter?

Detta är del 1 i en serie experiment jag publicerar löpande. 

Del 2: en lömsk bugg och stora förbättringar!

Del 3: Toppresultat med två klasser!

Del 4: För bra för att vara sant, tyvärr

Del 5: Jung var nåt på spåren, men...

Del 6: Postmodern kritik

2008 skapade jag och Jon Kågström en gratistjänst för automatisk klassificering av Myers-Briggs typ av bloggar som heter typealyzer.com. Sedan starten har sidan haft närmare en halv miljon unika besökare. I Augusti 2012 införde vi möjligheten för besökarna att berätta om den automatiska klassificeringen stämde genom att uppge sin Myers-Briggstyp. Nyligen laddade jag ner den survey-datan och det visade sig att 27,959 svar hade inkommit! Jag hade klentroget sagt till Jon att vi väntar tills vi fått in 2000 svar, en siffra som verkade helt osannolik när vi började – sen gick åren och jag mer eller mindre glömde bort filen. Tills nu. Fortsätt läsa ”Kan man förutsäga Myers-Briggs personlighetstyp från bloggtexter?”

The future of social media profiling: now your mood, then your values and personality

When I started out with psychographic text analysis a few years ago sentiment analysis was the craze. If I told anyone about the idea to analyze the psychological traits of someone online most (action oriented) people directly asked me about if I could do sentiment analysis. Some people still do. The thing is that I´m tremendously more interested in the psychological state of a person, e.g. the mood, than what the opinions they express about something. Today, finally, psychological text analysis is starting to come on the radar for a broader audience primarily due to the hedge fund Derwent Capital´s innovative approach to financial prediction using mood analysis of Twitter and sociologists researching the correlation between time of the day and mood on Twitter. Fortsätt läsa ”The future of social media profiling: now your mood, then your values and personality”

How ideas spread – a theory I long to test

I believe that it is possible to predict people’s interests by looking at their written language. This can be done by identifying a few psychological traits that shine through in personal relaxed texts such as Tweets or blogs. To accomplish this, we need large amounts of data on each individual and large amounts of individuals in a database. Here is an outline showing how I believe it can be done and tested. Fortsätt läsa ”How ideas spread – a theory I long to test”